Hi, I’m
High-Performance Psychologist and coach to traders and online entrepreneurs
My journey in sport and performance psychology began with a dream: living on Maui and working with athletes by the beach.
But while pursuing my Master’s and PhD in sport psychology, I faced my toughest battles.
—depression, an eating disorder, and a mindset that held me back.
Using the same techniques I was studying (and that I now teach), I transformed my mindset into my greatest asset. I overcame these challenges and built unshakable self-belief.
Despite cultivating a rock-solid mental edge, I still had some roadblocks to conquer before building the life I truly wanted to live. After years of burnout and low wages working for others, I turned down my dream job in New York to go all-in on my own business. Since then, I’ve built a multi-six-figure coaching practice, connecting with clients worldwide, and I haven’t looked back.
Now, I’m on a mission to help traders and entrepreneurs master their mindset, achieve peak performance, and create a life of freedom, autonomy, and financial success.
Créde’s Approach to Performance Coaching
These are the values that Créde Performance is built on:
Expertise
We have the credentials, qualifications and experience to deliver excellent results—we know what works and have proven our approach.
Authenticity
We take a no-BS, direct approach to coaching, and prioritise integrity. We help you face your truth.
Empathy
We deeply listen, validate your experience of the world, and guide with compassion. We practice what we preach.
Practicality
Clear, actionable tools for real change. We offer the instruction manual for peak performance, not just feel-good motivation.
As Seen In
Créde’s Official Bio
Créde Sheehy-Kelly is a globally recognised High-Performance and Trading Psychologist, trusted by hedge funds, proprietary trading firms, and financial institutions to strengthen performance under pressure and drive bottom-line results.
Originally qualifying as a sport psychologist, Créde began her career in 2007, working with professional athletes and teams competing on national and global stages. This early experience honed her expertise in how individuals perform under intense pressure — insight she later applied to the worlds of business, trading and finance, where the psychological demands mirror those of elite sport.
Distilling her coaching process into a repeatable framework, she developed the Go Deep to Level Up® mental conditioning system—a scalable approach to elevating individual execution and performance through deep psychological transformation.
Today, Créde works with traders managing multimillion-dollar accounts, trading institutions and business leaders, helping them sharpen decisions, execute with precision and perform consistently at the highest level.
Her credentials include a first-class Master’s in Sport and Exercise Psychology, Chartered Psychologist status with the Psychological Society of Ireland, and accreditation from the Irish Sport and Exercise Sciences Association.
Beyond finance, she led the creation of a multimillion-euro global mental wellbeing program for the Z Zurich Foundation, now active in multiple countries.
Outside of work, Créde enjoys recharging on sunny beaches, speaking Portuguese and spending quality time with her partner and two daughters.
Championing People Who Are Betting on Themselves
As a multi-six-figure business owner who values freedom and autonomy, Créde practices what she preaches. Her unique combination of expertise and lived experience positions her as the leading authority to help traders and online entrepreneurs master their mindset, elevate their performance and achieve unparalleled success.
Resources To Help You Get The Mental Edge
Videos
Access the full library of Créde’s video trainings to help traders and online entrepreneurs win bigger in business and in life
Free Mental Training Tools
Get instant access to Créde’s free mental training tools for traders and online entrepreneurs
Get the Trading Psychology Book
Unbreakable Trading Psychology: The Seven-Principle Playbook for Building a Razor-Sharp Mental Edge
Only 1% of day traders reach consistent profitability. 45% of businesses fail within the first 5 years of opening.
– Barber, Lee & Odeon (2010) ; US Bureau of Labor Statistics
Beat the Statistics by Facing Yourself
Improving your technical skills is the easy part. The real challenge? Facing yourself and tackling the inner barriers that are holding you back. Few have the guts to do the deep work that true success demands.
If you’re ready to elevate your performance from the inside out, let’s talk. Click below to see how I can help you bring your biggest goals to life.
