Hi, I’m
High-Performance Psychologist (PSI) & Performance Consultant to Professionals in High-Stakes Arenas
My journey into sport and performance psychology began with a fascination for human behaviour and a desire to help people operate at the highest level of their potential — not to treat clinical problems, but to elevate performance.
While completing my Master’s degree in sport psychology and pursuing further scientific research, I became deeply interested in the invisible mechanisms that separate technical skill from consistent performance — the psychological drivers that determine whether someone rises to the occasion or breaks under pressure.
Working with elite athletes gave me a front-row seat to the mental demands of high-stakes environments. When I later began consulting with traders, I saw the same patterns emerge: exceptional skill, inconsistent execution, and no structured way to train the mental side of performance.
That gap became my life’s work.
Drawing on advanced training in high-performance psychology, cognitive science, and behavioural conditioning, I developed the Go Deep to Level Up™ mental conditioning system — a practical, evidence-based framework for strengthening the psychological mechanisms required for precise, consistent execution.
Today, I help traders, finance professionals, business leaders and elite athletes apply these principles to achieve measurable improvements in decision-making, resilience, and performance under pressure. I’m committed to elevating human performance in the arenas where split-second decisions determine success or failure.
Créde’s Approach to Mental Conditioning
These are the values that Créde Performance is built on:
Expertise
Grounded in performance psychology and behavioural science, our work strengthens the internal mechanisms that drive consistent execution under pressure.
Authenticity
We offer direct, precise insight. High performers value clarity, and we address psychological patterns with honesty and without judgement.
Empathy
High-stakes environments demand human understanding. We create a space where internal responses to pressure can be examined safely and objectively.
Practicality
Our approach is grounded in practical mental training, not motivational hype or insight without action. Our method incorporates tools and techniques designed to change behaviour.
As Seen In
Créde’s Official Bio
Créde Sheehy-Kelly is a Chartered High-Performance Psychologist with the Psychological Society of Ireland, and Performance Consultant to professionals in high-stakes arenas like finance, business and elite sport.
Originally qualifying as a sport psychologist, Créde began her career in 2007 working with elite athletes and sports teams. She worked on both sides of the performance equation: supporting athletes from a wide range of individual and team sports to achieve higher-levels of performance, and working with Leinster Rugby’s professional rugby players on their off-pitch development and player welfare.
This experience honed her expertise in how individuals perform and thrive under intense pressure — insight she later applied to the worlds of business, trading and finance, where the psychological demands mirror those of professional sport.
Distilling her coaching process into a repeatable framework, she developed the Go Deep to Level Up™ mental conditioning system—a scalable approach to elevating individual execution and performance through deep psychological transformation.
Outside of trading, Créde has designed and led large-scale behaviour change programs leveraging sport and performance psychology principles. Notably, she designed and secured multimillion euro funding for Rugby Players Ireland the Z Zurich Foundation’s flagship Tackle Your Feelings mental wellbeing campaign, which has since been adapted and implemented across Australia with the Australian Football League. She also collaborated with the Z Zurich Foundation and UNICEF on their joint preventative mental wellbeing program targeting youth across the globe.
Today, Créde works with traders, finance professionals, athletes and business leaders, helping them sharpen decisions, maintain discipline and perform consistently at the highest level.
Her credentials include a first-class Masters Degree in Sport and Exercise Psychology, Chartered Psychologist status with the Psychological Society of Ireland, and Accredited Advanced Sport Scientist with the Irish Sport and Exercise Sciences Association.
In her free time Créde enjoys recharging on sunny beaches, quality time with her partner and two daughters and speaking Brazilian Portuguese (with a distinct Dublin accent).
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Championing People Who Are Betting on Themselves
As someone who has built my life by taking deliberate, strategic risks, I’m drawn to people who choose the same path — those who step into uncertainty, back their own judgement, and take ownership of high-stakes decisions. My work equips you with the psychological skills to do so with clarity, discipline, and resilience.
Resources To Help You Get The Mental Edge
Videos
Access the full video library to help traders resolve inconsistent execution and perform at their peak under pressure.
Blog
Access Créde’s blog posts and articles, designed to help traders develop an unbreakable mental edge.
Get the Book
TradeBook: How to Build a Complete Trading System. By Andrew Aziz & Créde Sheehy-Kelly.
Elevate Your Performance by Sharpening Your Mental Edge
Improving your technical skills is the easy part. The real work is training the internal patterns that shape your execution under pressure — the impulses, emotions, and reactions that make or break consistency.
If you’re ready to do that work, let’s talk. Click below to see how I can help you elevate your performance from the inside out.
