Hi, I’m
High-Performance Psychologist (PSI) & Trading Psychology Consultant to traders and trading firms.
My journey into sport and performance psychology began with a fascination for human behaviour and a desire to help people operate at the highest level of their potential — not to treat clinical problems, but to elevate performance.
While completing my Master’s degree in sport psychology and pursuing further scientific research, I became deeply interested in the invisible mechanisms that separate technical skill from consistent performance — the psychological drivers that determine whether someone rises to the occasion or breaks under pressure.
Working with elite athletes gave me a front-row seat to the mental demands of high-stakes environments. When I later began consulting with traders, I saw the same patterns emerge: exceptional skill, inconsistent execution, and no structured way to train the mental side of performance.
That gap became my life’s work.
Drawing on advanced training in high-performance psychology, cognitive science, and behavioural conditioning, I developed the Go Deep to Level Up™ mental conditioning system — a practical, evidence-based framework for strengthening the psychological mechanisms required for precise, consistent execution.
Today, I help traders and trading firms apply these principles to achieve measurable improvements in decision-making, resilience, and performance under pressure. I’m committed to elevating human performance in the arenas where split-second decisions determine success or failure.
Créde’s Approach to Mental Conditioning
These are the values that Créde Performance is built on:
Expertise
Grounded in performance psychology and behavioural science, our work strengthens the internal mechanisms that drive consistent execution under pressure.
Authenticity
We offer direct, precise insight. Traders value clarity, and we address psychological patterns with honesty and without judgement.
Empathy
High-stakes environments demand human understanding. We create a space where internal responses to pressure can be examined safely and objectively.
Practicality
Our approach is grounded in practical mental training, not motivational hype or insight without action. Our method incorporates tools and techniques designed to shift behaviour in real trading conditions.
As Seen In
Créde’s Official Bio
Créde Sheehy-Kelly is a globally recognised High-Performance Psychologist & Consultant, trusted by independent traders, hedge funds, and proprietary trading firms to strengthen performance under pressure and drive bottom-line results.
Originally qualifying as a sport psychologist, Créde began her career in 2007 working with elite athletes and sports teams. This early experience honed her expertise in how individuals perform under intense pressure — insight she later applied to the worlds of business, trading and finance, where the psychological demands mirror those of professional sport.
Distilling her coaching process into a repeatable framework, she developed the Go Deep to Level Up™ mental conditioning system—a scalable approach to elevating individual execution and performance through deep psychological transformation.
Outside of trading, Créde has designed and led large-scale behaviour-change programs leveraging sport and performance psychology principles. Notably, she designed and secured multimillion euro funding for the Z Zurich Foundation’s flagship mental wellbeing program, which has since been adapted and implemented in more than 13 countries worldwide.
Today, Créde works with traders managing multimillion-dollar accounts, trading firms and business leaders, helping them sharpen decisions, maintain discipline and perform consistently at the highest level.
Her credentials include a first-class Master’s in Sport and Exercise Psychology, Chartered Psychologist status with the Psychological Society of Ireland, and Accredited Advanced Sport Scientist with the Irish Sport and Exercise Sciences Association.
Outside of work, Créde enjoys recharging on sunny beaches, speaking Portuguese and spending quality time with her partner and two daughters.
Championing People Who Are Betting on Themselves
As someone who has built my life by taking deliberate, strategic risks, I’m drawn to people who choose the same path — those who step into uncertainty, back their own judgement, and take ownership of high-stakes decisions. My work equips them with the psychological skills to do so with clarity, discipline, and resilience.
Resources To Help You Get The Mental Edge
Videos
Access the full library of Créde’s video trainings to help traders and online entrepreneurs win bigger in business and in life.
Blog
Access Créde’s blog posts and articles, designed to help traders and entrepreneurs develop the mental edge.
Get the Book
TradeBook: How to Build a Complete Day Trading System. By Andrew Aziz & Créde Sheehy-Kelly.
Only 1% of day traders achieve consistent profitability.
– Barber, Lee & Odeon (2010)
Beat the Statistics by Sharpening Your Mental Edge
Improving your technical skills is the easy part. The real work is training the internal patterns that shape your execution under pressure — the impulses, emotions, and reactions that make or break consistency.
If you’re ready to do that work, let’s talk. Click below to see how I can help you elevate your performance from the inside out.
